Senior Expertise. Flexible Engagement.
Four ways to work with Hitesh — from board advisory and fractional CMO to AI transformation consulting and keynote speaking. Each engagement is tailored to the organisation's stage, ambition, and specific challenge.
AI Transformation Advisor
Deploy AI across marketing, CRM, and growth operations.
Helping organisations move from AI curiosity to AI capability. This is not about adding AI tools — it is about rewiring how marketing, customer experience, and growth operations work. From agentic workflows to predictive intelligence to generative creative systems.
What This Covers
- AI readiness audit and transformation roadmap
- Marketing AI stack design and vendor selection
- Agentic workflow design and deployment
- AI content generation system architecture
- CRM intelligence and personalisation strategy
- Team capability building and change management
Fractional CMO
Senior marketing leadership without the full-time commitment.
For organisations that need a world-class marketing leader but are not ready for a full-time CMO hire. Embedded strategic leadership — owning the marketing function, building the team, and driving commercial outcomes — on a fractional basis.
What This Covers
- Marketing strategy and annual planning
- Team structure, hiring, and capability development
- Brand positioning and messaging architecture
- Channel strategy and budget allocation
- Agency and partner management
- Board and investor reporting on marketing performance
Growth & GTM Strategy
Scale customer acquisition, retention, and commercial performance.
Go-to-market strategy and growth consulting for organisations at an inflection point — launching a new product, entering a new market, or scaling from startup to category leader. Strategy that is grounded in commercial reality, not theoretical frameworks.
What This Covers
- Go-to-market strategy and launch planning
- ICP definition and market segmentation
- Channel prioritisation and investment framework
- Customer acquisition and retention strategy
- Commercial performance optimisation
- Growth metrics and OKR definition
Board & Executive Advisory
Board-level perspective on marketing and digital transformation.
Board advisory and non-executive director engagement for high-growth companies that need senior marketing and technology expertise at the governance level. Bringing 20+ years of consumer brand building and AI transformation experience to the boardroom.
What This Covers
- Board-level marketing strategy oversight
- Digital transformation governance
- CEO and CMO coaching and mentoring
- Investor narrative and marketing due diligence
- Risk and opportunity assessment for marketing investments
- Independent perspective on agency and partner relationships
Production AI Systems. Not Experiments.
These are live systems deployed at 6thStreet — each one driving measurable commercial outcomes across marketing, operations, and customer experience.
AI Newsletter Generation Systems
Automated content pipelines that produce personalised newsletters at scale.
Invoice-to-PO Automation
AI-powered document processing that eliminates manual procurement workflows.
AI Travel Itinerary Builder
Conversational AI that generates personalised travel experiences in real time.
Marketing Planning Agents
Autonomous agents that synthesise data and generate strategic marketing plans.
AI-Powered CRM Personalisation
Predictive intelligence that drives hyper-personalised customer communications.
Generative Creative Workflows
End-to-end AI creative production from brief to campaign-ready assets.
Agentic Marketing Operations
Self-operating marketing systems that monitor, optimise, and report autonomously.
Speaking Topics.
Hitesh speaks at industry conferences, corporate events, and executive forums on AI transformation, consumer brand building, and the future of commerce.
AI: The Heartbeat of Retail Engagement
How AI is fundamentally changing the relationship between brands and consumers — from personalisation at scale to agentic customer experiences.
AI-Powered Consumer Growth
Practical frameworks for deploying AI across the consumer growth stack — acquisition, retention, and advocacy — with real examples from 6thStreet.
Future of Commerce
The convergence of AI, social commerce, creator economies, and omnichannel retail — and what it means for brands building for the next decade.
Luxury Marketing in the AI Era
How luxury brands can leverage AI without compromising exclusivity, craftsmanship, and the emotional resonance that defines premium positioning.
Creator Economy and Community Building
Lessons from building India's creator economy at Nykaa — how brands can build authentic creator ecosystems that drive long-term commercial value.
AI Transformation for Enterprises
A practical guide to enterprise AI transformation — from building the business case to deploying production systems and managing organisational change.
Board. Advisory. Speaking. Transformation.
All enquiries — advisory mandates, board positions, speaking invitations, and consulting engagements — start with a conversation.
Book a Conversation